The realization that increases in consumption after World War II was causing an equally massive generation of waste products for which there was little technology or public policy to address spawned the original environmental movement with its emphasis on reducing ground, air and water pollution. Policies and technologies were created to address pollution; it became clear that the real long-term goal must be to ultimately establish a fully sustainable planet: one that could perpetually sustain itself in its present form through better management of its resources. This would require efforts on several technological fronts. 1st products needed to be designed and built with an eye towards eliminating wasteful materials used and the reuse and recycling of the materials that are used once the product has exhausted its useful life. 2nd reliance on difficult to replenish resources from timber to oil needed to be drastically reduced through the development of new recyclable advanced materials.